2025 App Store Transparency Report

Since it launched in 2008, the App Store has proven to be a safe and trusted place to discover and download apps. At Apple, we’re committed to creating a great experience for customers and developers — and we review every app for compliance with our App Review Guidelines to uphold high privacy, security, and content standards.

Our App Store Transparency Report provides data about how we operate the App Store in all 175 countries and regions where it’s available. Below you’ll find information about our efforts to help keep the App Store a safe and trusted place for users to find apps they love.

Apps

Total number of apps on the App Store

2,172,472

App submissions reviewed 1

9,100,620

App submissions rejected

2,093,244

App submission rejections by App Review Guidelines section 2

Safety

151,159

Performance

1,354,418

Business

283,820

Design3

415,532

Legal

495,673

Other

4145

App submissions approved after rejection

387,087

Apps removed from the App Store4

166,899

Apps removed from the App Store by app category

Top 10 app categories5

1

Utilities

31,594

2

Games

30,429

3

Lifestyle

13,166

4

Productivity

13,116

5

Entertainment

11,415

6

Business

10,984

7

Finance

8488

8

Education

8440

9

Food & Drink

7334

10

Shopping

5760

Apps removed from the App Store due to guideline or Developer Program License Agreement (DPLA) violation

Top 10 guidelines or DPLA provisions cited for removal6

1 DPLA 3.2(f) - Fraud 90,608
2 Guideline 4.0 - Design 72,2717
3 DPLA 6.3 - Intellectual Property Infringement 1177
4 Guideline 4.3.0 - Spam 418
5 DPLA 4.8 - Export Control 377
6 Guideline 1.1.4 - Sexual and pornographic content 360
7 Guideline 4.1.0 - Copycats 279
8 Guideline 1.2.0 - User-generated content 241
9 Guideline 5.0.0 - Legal 169
10 Guideline 5.0.0 - General 158

Apps removed from the App Store subject to government takedown demands8

20459

By country or region

Russia 1213
Vietnam 335
China mainland 196
South Korea 108
India 54
USA 3910
Japan 25
Türkiye 14
Egypt 13
Indonesia 11
Jordan 7
Malaysia 7
Cyprus 4
Qatar 4
Switzerland 4
Thailand 4
Macao 2
Pakistan 2
Hong Kong 1
Mongolia 1
Philippines 1

Appeals of App Removals

26,305

Top 10 countries or regions11

1 China mainland 5431
2 United States 3929
3 India 1864
4 Türkiye 1571
5 Pakistan 1182
6 United Kingdom 1113
7 Vietnam 989
8 Hong Kong 857
9 Singapore 431
10 Canada 430

Restorations after appeals of app removals

42312

Top 10 countries or regions13

1 United States 88
2 China mainland 71
3 India 22
4 United Kingdom 21
5 Canada 14
6 Pakistan 12
7 Saudi Arabia 12
8 Türkiye 11
9 Germany 10
10 Japan 10

Developers

Total number of registered Apple developers

60,597,750

Terminated developer accounts

193,035

Terminated developer accounts by DPLA provision violated

  • DPLA 3.2(f) — Fraud: 192,702
  • DPLA 4.8 — Export Control: 333

Terminated developer account appeals

10,127

Terminated developer account restorations14

499

Customers

Terminated customer accounts

40,440,557

Value of fraudulent transactions prevented

$2,232,110,720

Average weekly visitors to the App Store

892,670,823

Average weekly app downloads

929,754,061

Average weekly app redownloads

2,053,461,208

Average weekly automatic app updates15

46,630,867,840

Average weekly manual app updates

701,572,983

Search

Average weekly number of customer accounts searching the App Store

463,575,966

Average weekly number of apps appearing in the top 10 results of at least 1000 searches

164,436

Total number of apps appearing in the top 10 results of at least 1000 searches

1,365,649



  1. Apps may be submitted to App Review multiple times before they are approved for release on the App Store.
  2. App submissions may be rejected for noncompliance with one or more guidelines.
  3. The Design category includes guidelines that prohibit copycat apps, apps with minimum functionality, and spam.
  4. Apps may be removed from the App Store for a number of reasons, including violations of local law, repeated violations of App Store policy, fraud, and demands by regulators.
  5. Complete data showing apps removed from the App Store by all app categories and by country or region is included in the supplemental CSV file, available at https://www.apple.com/legal/app-store/transparency/.
  6. Complete data showing apps removed from the App Store by guideline or DPLA provision violated and by country or region is included in the supplemental CSV file, available at https://www.apple.com/legal/app-store/transparency/.
  7. This removal is the result of ongoing cleanup for outdated apps.
  8. Complete data showing takedown demands by government entity and law cited is included in the supplemental CSV file, available at https://www.apple.com/legal/app-store/transparency/.
  9. Apps are required to follow the law in each country or region in which they operate. When subject to a government takedown demand, they are removed only from the country or region in which the entity demanding removal has jurisdiction, and they remain available everywhere else.
  10. This number represents the 39 ByteDance apps that Apple was prevented from distributing in the United States storefront of the App Store in order to comply with the Protecting Americans From Foreign Adversary Controlled Applications Act, 15 U.S.C. § 9901. These apps were restored to the United States storefront on February 13, 2025 pursuant to Executive Order No. 14166
  11. Complete data showing appeals of app removals by country or region is included in the supplemental CSV file, available at https://www. apple.com/legal/app-store/transparency/.
  12. Most app removals that are appealed are removed from the App Store due to illegality or fraud. Consequently, most appeals from developers of such apps are rejected.
  13. Complete data showing restorations after appeals of app removals by country or region is included in the supplemental CSV file, available at https://www.apple.com/legal/app-store/transparency/.
  14. Most developer account terminations that are appealed are removed from the App Store due to fraud. Consequently, most appeals from such terminations are rejected.
  15. On iPhone and iPad, apps that customers download from the App Store are automatically updated by default.

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